John Wanamaker

John Wanamaker (1838 - 1922) was an American merchant and religious, civic and political figure, born in Philadelphia, Pennsylvania, in the US. He is considered by some to be a proponent of advertising and a "pioneer in marketing".

Wisdom & Quotes

• Half the money I spend on advertising is wasted, and the trouble is, I don't know which half.

- quoted in David Ogilvy, Confessions of an Advertising Man

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