Bancassurance

Bancassurance is a name given to the phenomenon whereby a financial institution combines the selling of banking products and insurance products through the same distribution channel. Popular in the early 1990s bancassurance rested on the premise that it is easy to cross-sell banking and insurance services because customers feel confident buying insurance from the same institution where they keep their savings.

Nearby pages
Band, Band Ke Bhao, Band-Aid, Band-e-Amir, Banda District