A pull quote is a typographical technique in which an excerpt or quote from an article is reprinted within the article in larger text and using a different formatting style so that it jumps out at the reader.
Common in magazines and newspapers, they are easily spotted as a chunk of text which is set apart from the rest of an article. Pull quotes are used to add visual interest to a printed piece, making it more dynamic and eye-catching. They are also used to place special emphasis on a particular line or issue in the piece.
Magazines frequently feature pull quotes, as do some newspapers. They are also employed in online media, which can tend to be bland without the use of typographical tricks to jazz it up. Typically, only one or two pull quotes are used per page, because higher numbers would be distracting.
Common in magazines and newspapers, they are easily spotted as a chunk of text which is set apart from the rest of an article. Pull quotes are used to add visual interest to a printed piece, making it more dynamic and eye-catching. They are also used to place special emphasis on a particular line or issue in the piece.
Magazines frequently feature pull quotes, as do some newspapers. They are also employed in online media, which can tend to be bland without the use of typographical tricks to jazz it up. Typically, only one or two pull quotes are used per page, because higher numbers would be distracting.