It opened up avenues for business ventures to improve their business through advertisements. In earlier times, only avenue to advertise for new products was the street magic shows. Now expanding media made the opportunity available to reach maximum numbers. It provided an opportunity for talents of Indian who could directly or indirectly contribute to improve the product sales. It came as a major challenge to talents to create a desire in human minds for every product, whether it was actually needed or not. The advertisement business had real opportunity with expansion of the audio visual media in private sector, the Narsimha Rao regime was compelled to open up the restrictive structure of the Indian economy. Rao, seventh Prime Minister in a span of 15 years, risked entry of the private sector in only two areas and both connected with communications sector.

Expansion of the audio visual media brought in new talents and new approaches to creating the sales booster messages. While overwhelming majority adopted the direct methods for presenting a rosy picture for their advertised products, few talented artists also used the avenue to convey messages of social harmony or superiority of their product in comparison to others.

In one spot for a particular brand of cold drinks, Aamir Khan acted as guide to the travelling couple. He was handed over a fake soft drink bottle when he asked for a popular cold drink to quench his thirst. As the couple doubted his calling every domed building to be Taj Mahal, he sharply replied, if the bottle you gave me is called a soft drink then why can I not call every domed building to be a Taj Mahal? I*n his sharp retort he conveyed that Taj Mahal is incomparable structured monument. Similarly the cold drink he had sought from the couple cannot be compeered with others.

In another audio visual post for a popular tea brand, the artist conveyed very beautifully though in a subtle way the need for friendly relation among neighbours of different denominations. The spot opens with a middle aged Gujarati couple with wife struggling to open her flat door. As she appeared to be exasperated as she had wrong key, their neighbour a Muslim woman invites them to come to her home, have a cup of tea while they search for the right key sitting i9n her home. On seeing them to be hesitant the neighbour keeps her front door open while preparing tea. As tea aroma reaches the middle aged couple both rush to the flat of their Muslim neighbour and enjoy tea with her. Name of the tea brand is shown only once and briefly when tea leaves are put in the pot with boiling water. No words for social or religious harmony or good neighborly relations are uttered. Difference is shown by their traditional apparels to identify their religions and the aroma is displayed as eraser of their biases and prejudices.

Several similarly inspiring spots were created in last four decades because of total freedom to creative energies and urges granted. Even in conflicts at borders the middle class women had come forward to serve soldiers going to battle fields. They had volunteered for their service. Indians have proved their courage and abilities to initiate actions in difficult times.

The government now locked them down inside their homes with entrance closed to all. It was a part of the strategy to combat the corona virus pandemics that was yet to become a dreadful epidemic in India as it was already in Europe and the northern states of America. Instead of encouraging citizens to face the aggression boldly, people were told to be in their homes with locked doors from inside. And during the year their TV screens were flooded with ads by manufacturers of varieties of soaps, detergents and disinfectants, all claiming the ability of only their product for 99.99 per cent elimination of dangerous virus. Added were TV ads for tonic drinks for growing children equipped with contents to provide them a variety of abilities. It left me wondering how children grew for previous five thousand years and had acquired genius of devising mathematics, sciences, astrology and philosophy. They could not have had the extraordinary abilities without modern tonics?

Several messages on variety of social media sites congratulating the Prime Minister at the best Prime Minister for saving millions of Indian lives from dangerous impact of the viral pandemics with his strategy of the lock down pushed me to believe in my ignorance induced by my wrong reading o history. Vincent Churchill was completely wrong in inducing six million humans to sacrifice their lives to fight the bigger and visible virus known as Adolph Hitler. Churchill ought to have asked every friendly nation to resort to the Lock down and hide in their homes.

Most Indians ought to know how 98 per cent of infected persons in India recovered without knowing the standard effective medicine or cure. All medicos who helped recovery should be honoured for their ingenuity.

The net impact of overplayed danger of the pandemic was in closure of all entry gates not only for Indians but also for non citizens but residents of India in the lock down era. Britain barred entry to Indians though impact of infectious virus was not even a percent of the havoc in England. The Singapore not only disallowed non- residents the reentry after their visit to India but even citizens and permanent residents had to spend two weeks in quarantine at their own expenses. Indians sight became scary to all others.

Indians have to bear the burden of collapse their economy while millions desperately wait for opportunity to be reemployed. More agonizing is not knowing the purpose of high drama.