Union Home Minister Amit Shah, incharge of Western UP , BJP national President JP Nadda and Union Defence Minister Rajnath Singh are involved in door to door campaign in selected districts. Union Home Minister Amit Shah campaigned in Kairana and raised the issue of migration but it boomeranged as BJP candidate Mriganka Singh said that it was not an issue in her constituency.

In order to break the RLD-Samajwadi Party alliance a meeting of jat leaders was organised for Amit Shah at the residence of Pervesh Verma MP in New Delhi. Significantly, enough offer was given to RLD president Jayant Choudhry to return to BJP fold. So much so it was also made it clear that RLD would be welcomed in post poll scenario. Meaning a part of the BJP led state government.

There is realisation that farmers agitation was instrumental in ending communal divide created in Muzaffarnagar riots in 2013. That is why BJP leadership is more worried about powerful jat community which would now support RLD-Samajwadi alliance. It may be mentioned here that BJP got the advantage of communal division in Western UP and good number of seats in 2014, 2017 and 2019 elections.

That is why Union Home Minister raised the issue of migration, fight between jats and Mughals. While other senior leaders are raising the sensitive issue of Pakistan and Jinnah to attack Samajwadi Party during the campaign. Chief Minister Yogi Adityanath is also taking name of Sardar Patel for the benefit of BJP.

On the other hand Samajwadi Party national President Akhilesh Yadav is talking about poor governance of Modi and Yogi Adityanath governments. Akhilesh Yadav is constantly attacking BJP and state government for taking steps to creating communal divide. He alleged that slogan of Chief Minister Yogi Adityanath for 80 vs 20 was communal while he claimed that his combination of various parties had the support of 85 percent of voters.

Akhilesh Yadav is also blaming BJP government led by Yogi Adityanath for lack of development and mishandling of corona during second wave which resulted in death of thousands of persons, growing unemployment and poor law and order.

Besides using digital media, Akhilesh Yadav is also using TV channels through series of interviews to spread his message. Significantly Akhilesh Yadav is banking on powerful OBC leader Om Prakash Rajbhar and RLD president Jayant Choudhry for effective campaign for the alliance candidates.

Akhilesh Yadav has reinvented himself to remove the tag of promoting family and minorities only. He want to be known as leader who believes in taking everybody cut across caste and religion along with him. (IPA Service)