India
RISE AND FALL OF KINGFISHER AIRLINES
MALLYA WAS DISHONEST FROM THE START
2016-03-09 09:38
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Flamboyant Vijay Mallya’s now defunct dream airliner Kingfisher Red had an inbuilt recipe for disaster ever since it began operations in early 2005. He confided to many at the time that his main objective of starting this venture was to “finish” Naresh Goyal’s Jet Airways. This led to not just a cut throat competition which is acceptable in business, but a new and untested business model which was unsustainable in the long run.