India
PIB’s Pro-active Counter Narrative Turning Unproductive
2015-10-15 10:28 -With the expanding role of electronic and social media in the affairs of the NDA Government at the Centre, the work culture in the Press Information Bureau (PIB), the prime official media for dissemination of all official information and publicity, has undergone a major shift towards counter narrative in the form of rejoinder, rebuttal and clarification from its basic tasks of dishing out developmental information. The result has been enough blank space in the media world to file negative and adversarial news, in the absence of increased developmental information, so much so that only negative sentiments are generated in the public against the Government. And PIB’s pro-active counter narrative is not helpful at all.