ABU DHABI SOVEREIGN WEALTH FUND TO INVEST $1.2 BILLION IN POCKET FM
K Raveendran
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2024-03-23 10:50
The spotlight is shining brightly on India's digital entertainment market. The news of Abu Dhabi's sovereign wealth fund, ADIA, contemplating a $1.2 billion investment in Pocket FM, a rising Indian audio storytelling platform, is a powerful testament to this growing international appeal. This potential deal signifies a strategic shift in the global entertainment landscape, with India emerging as a key player attracting significant investment. To understand the reasons behind this surge in interest, we need to delve deeper into the unique confluence of factors propelling India's digital entertainment sector.