MNCs MISLEADING ON THEIR CSR PROGRAMMES
NTPC, SAIL DOING FAR BETTER JOB
2013-06-21 14:44
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It seems cheating is endemic to modern advertising and marketing, especially when it comes to multinational corporations operating in host countries with weak regulatory frameworks. They would go to any extent to mislead consumers, the public and the government with atrocious claims. The latest example of one such claim is a spate of TV ads by increasing number of India outfits of some of the giant multinational FMCG companies rather shamelessly asking consumers to buy brands – from soaps and detergents to health food and baby care products - to support their corporate social responsibility (CSR) programmes. Aren’t such CSR-linked consumer ads unethical and misleading, if not totally illegal?