GLOBAL BRANDS TAKING PART IN LOCAL POLITICS IS UNETHICAL AND RISKY
STRONG INDIAN BACKLASH OVER KASHMIR DAY POSTS BY MNC BRANDS IN PAKISTAN IS NATURAL
2022-02-14 10:54
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The social media tweets and Instagram/Facebook posts sent out by dealers and outlets of some top order multinational consumer brands in Pakistan in support of ‘Kashmir Solidarity Day’ and ‘Right to Freedom’ are simply shocking and deserve universal condemnation. Such posts by dealers of those popular MNC brands expose, if anything, their thoughtless marketing misadventure in business extremism. They mock at the 21st century’s most famous marketing strategy ‘think local, act local’ promoted by Coca-Cola’s former global CEO Douglas Daft in 2000 AD and management thinker Theodore Levitt’s provocative classic ‘The Globalisation of Markets’ published in Harvard Business Review so many years ago.