INDIA
CENTRE’S POLICY ON E-COMMERCE HAS SOME GAPS
OPEN COMPETITION, TRANSPARENCY STILL LACKING
2016-04-06 11:42
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In a major move to attract foreign investment in the electronic commerce (e-commerce), India allowed 100 per cent foreign direct investment (FDI) in the market place format of e-commerce retailing under the automatic route. The market place model is a legitimate channel of doing e-commerce, one that genuinely promotes the interests of both the consumers and producers to save on the huge cost of holding inventory and stocks. Marketplaces mainly act as a conduit connecting sellers and buyers. In a sector which has already witnessed over 10 billion dollars in investments and one on which the large swathe of people depend on their livelihood, the latest move has lent policy clarity and also how e-commerce would forge ahead by drawing the distinction between market place model and the inventory model.