Advertisement policy in India
NEW ADVERTISEMENT POLICY: WHO WOULD BE BENEFITED
DAVP GETS MORE DISCRATIONARY AND OTHER POWERS
2007-07-23 06:42
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In the whole month of June 2006 and in the first few days of July 2006, an old advertising policy was in operation. However, the Ministry of Information and Broadcasting, Govt. of India while announcing the New Advertisement Policy on Tuesday, July 4, 2006 said that it was effective from June 1, 2006. As the proverb goes, morning shows the day, it is anybody's guess as to what is going to happen with this new policy with many loopholes. The tilt is clearly towards DAVP and the Ministry of Information and Broadcasting.